See the variety among brow mascaras and their functions

Enhance your brows with the right combination of colour, shape and hold
Beauty
Beauty
6 min
Brow mascara can give your brows more fullness, colour and shape. In the article, you get an overview of different types and functions, so you can find the variant that best suits your look.
Evan Swanson
Evan
Swanson

See the variety among brow mascaras and their functions

Enhance your brows with the right combination of colour, shape and hold
Beauty
Beauty
6 min
Brow mascara can give your brows more fullness, colour and shape. In the article, you get an overview of different types and functions, so you can find the variant that best suits your look.
Evan Swanson
Evan
Swanson

Brow mascara has become an indispensable tool in many makeup routines. It helps define, fill, and shape the brows, giving them a natural and well-groomed appearance. Whether you prefer a subtle look or bold brows, there are products to suit different needs and styles.

In this article, you’ll get an overview of different types of brow mascaras and their functions, so you can get an idea of what options are available and what might best suit your personal style.

The article presents a selection of brow mascaras, ranging from transparent variants to tinted and fibre-enriched products. The aim is to provide an overview of the different properties, application types, and finishes available on the market. The information about the products is based on publicly available descriptions from manufacturers and retailers and is summarised to provide an informative and neutral insight into the selection.

1
Full, defined brows
NYX Professional Makeup Thick It. Stick It! Brow Mascara- Cool Ash Brown
A thickening and tinted brow mascara from NYX Professional Makeup that gives shape, colour and volume to the brows with plant-based fibres and a natural finish.
Why it was chosen: The product was selected as an example of a vegan brow mascara that combines colour, fullness and durability in one formula. It represents a modern approach to brow makeup with a focus on a natural look and long-lasting effect.

Thick It. Stick It! Brow Mascara from NYX Professional Makeup is developed to give the brows both colour and volume in a single application. It contains tinted fibres of botanical origin that adhere to the brow hairs and create a fuller appearance.

The formula is vegan and free from ingredients of animal origin. It is designed to be buildable so the intensity can be adjusted as desired – from a natural to a more defined look.

The mascara has a precise applicator that makes it easy to shape and tame the brows without smudging. It promises a long-lasting finish that resists transfer, flaking and smudging for up to 16 hours.

The Cool Ash Brown variant provides a cool ash brown tone that suits light to medium brown hair colours and contributes to a naturally defined result.

  • Vegan formula: Contains no ingredients of animal origin.
  • Buildable effect: Allows adjustment of colour and fullness as needed.
  • Long-lasting: Designed to last up to 16 hours without transferring.
  • Natural finish: Provides a defined yet soft and natural look.
  • Precise applicator: Makes it easy to shape and tame the brows.

Pros and cons

  • Vegan and free from animal ingredients
  • Long-lasting formula up to 16 hours
  • Buildable colour and volume
  • Smudge-proof and flake-proof
  • Easy and precise application
  • The Cool Ash Brown shade suits cool hair colours best and may appear too greyish for warm tones
  • As with other brow mascaras, it takes a bit of practice to achieve an even result

Pros and cons

Pros

  • Vegan and free from animal ingredients
  • Long-lasting formula up to 16 hours
  • Buildable colour and volume
  • Smudge-proof and flake-proof
  • Easy and precise application

Cons

  • The Cool Ash Brown shade suits cool hair colours best and may appear too greyish for warm tones
  • As with other brow mascaras, it takes a bit of practice to achieve an even result

Pros

  • Vegan and free from animal ingredients
  • Long-lasting formula up to 16 hours
  • Buildable colour and volume
  • Smudge-proof and flake-proof
  • Easy and precise application

Cons

  • The Cool Ash Brown shade suits cool hair colours best and may appear too greyish for warm tones
  • As with other brow mascaras, it takes a bit of practice to achieve an even result
Pros: The product is vegan and free from animal ingredients, has a long-lasting formula of up to 16 hours, provides buildable colour and volume, is both smudge- and flake-proof, and is easy and precise to apply.
Cons: The Cool Ash Brown shade is best suited for cool hair colours and may appear too greyish for warm tones, and as with other brow mascaras, it takes a bit of practice to achieve an even result.
Pros: The product is vegan and free from animal ingredients, has a long-lasting formula of up to 16 hours, provides buildable colour and volume, is both smudge- and flake-proof, and is easy and precise to apply.
Cons: The Cool Ash Brown shade is best suited for cool hair colours and may appear too greyish for warm tones, and as with other brow mascaras, it takes a bit of practice to achieve an even result.

Specifications

  • Manufacturer: NYX Professional Makeup
  • Product name: Thick It. Stick It! Brow Mascara - Cool Ash Brown
  • Product type: Thickening brow mascara
  • Colour: Cool ash brown
  • Finish: Natural
  • Key ingredients: Plant-derived fibres
  • Effect: Buildable, thickening, tinting, taming
  • Features: Smudge-proof, flake-proof, transfer-resistant, cap with built-in brush, residue-free, 16-hour wear
  • Vegan: Yes
  • Model: 0800897129927
  • EAN: 0800897129927
  • Item number: 3266521
2
Perfectly Shaped Brows
Nanobrow Shape Mascara 7 ml - Brown
An eyebrow mascara that adds colour, shape, and definition to the eyebrows with a lightweight formula that lasts up to 24 hours.
Why it was chosen: Nanobrow Shape Mascara was selected for its combination of colour, shaping, and durability. It represents a product that combines cosmetic effect with practical usability for everyday wear.

Nanobrow Shape Mascara in the shade Brown is designed to give the eyebrows an even colour and a well-defined shape. The lightweight formula spreads evenly over each hair and helps fill in small gaps without clumping or sticking.

The product is designed to keep the brows in place for up to 24 hours while protecting the hairs from external factors. It can be used both to enhance natural brows and to create a more defined look.

The precise spoolie brush allows controlled application from the inner edge of the brow to the tip. Multiple layers can be applied to achieve extra volume and intensity.

The formula contains, among other things, glycerin and betaine, which help maintain the hair’s moisture balance, while the pigments provide a natural brown shade.

  • Colours and shapes: Gives the brows an even colour and defined shape.
  • Long-lasting: Holds for up to 24 hours without clumping.
  • Lightweight formula: Feels comfortable and natural on the hairs.
  • Precision brush: Makes it easy to apply the product evenly.
  • Suitable for different brow types: Can be used for both thin and thick brows.

Pros and cons

  • Long-lasting formula up to 24 hours
  • Lightweight and easy to distribute evenly
  • Camouflages unevenness in the brows
  • Can be built up in intensity with multiple layers
  • Precision brush for controlled application
  • The colour Brown may be too dark for very light brows
  • Requires a bit of practice to achieve a completely symmetrical result

Pros and cons

Pros

  • Long-lasting formula up to 24 hours
  • Lightweight and easy to distribute evenly
  • Camouflages unevenness in the brows
  • Can be built up in intensity with multiple layers
  • Precision brush for controlled application

Cons

  • The colour Brown may be too dark for very light brows
  • Requires a bit of practice to achieve a completely symmetrical result

Pros

  • Long-lasting formula up to 24 hours
  • Lightweight and easy to distribute evenly
  • Camouflages unevenness in the brows
  • Can be built up in intensity with multiple layers
  • Precision brush for controlled application

Cons

  • The colour Brown may be too dark for very light brows
  • Requires a bit of practice to achieve a completely symmetrical result
Pros: The product has a long-lasting formula that lasts up to 24 hours, is lightweight and easy to distribute evenly, camouflages unevenness in the brows, can be built up in intensity with multiple layers, and has a precision brush that ensures controlled application.
Cons: The colour Brown may be too dark for very light brows, and it requires a bit of practice to achieve a completely symmetrical result.
Pros: The product has a long-lasting formula that lasts up to 24 hours, is lightweight and easy to distribute evenly, camouflages unevenness in the brows, can be built up in intensity with multiple layers, and has a precision brush that ensures controlled application.
Cons: The colour Brown may be too dark for very light brows, and it requires a bit of practice to achieve a completely symmetrical result.

Specifications

  • Product type: Brow mascara
  • Colour: Brown
  • Content: 7 ml
  • Durability: Up to 24 hours
  • Applicator: Precision spoolie brush
  • Ingredients: Aqua, PVP, Propylene Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Glycerin, Mica, Betaine, Silica, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, [+/- CI 77499, CI 77891, CI 77491, CI 77492]
  • Brand: Nanolash
3
Full vegan brows
NYX Professional Makeup Thick It. Stick It! Brow Mascara - Taupe
A thickening and tinted brow mascara from NYX Professional Makeup that provides shape, colour and volume with plant-based fibres and a natural finish.
Why it was chosen: The product was selected as an example of a vegan brow mascara that combines colour, durability and buildable volume. It represents a popular solution for users who want defined brows without using animal-derived ingredients.

Thick It. Stick It! Brow Mascara from NYX Professional Makeup is designed to give the brows both colour and volume in a single application. The product contains tinted fibres of botanical origin that adhere to the brow hairs and create a more defined look.

The formula is vegan and free from ingredients of animal origin. It is designed to be smudge-proof, flake-proof and transfer-resistant, meaning it stays neat for up to 16 hours without smudging.

The mascara has a precise applicator that makes it easy to shape and tame the brows. It can be built up in several layers to achieve the desired intensity – from a natural to a fuller look.

The shade Taupe is a grey-brown tone with a natural finish that suits many skin tones and hair colours.

  • Vegan formula: Contains no ingredients or by-products of animal origin.
  • Buildable effect: Can be applied in multiple layers for increased volume and intensity.
  • Long-lasting: Lasts up to 16 hours without transferring.
  • Natural finish: Provides a defined yet soft and natural look.
  • Precise applicator: Makes it easy to shape and tame the brows.

Pros and cons

  • Vegan and free from animal ingredients
  • Long-lasting formula up to 16 hours
  • Smudge-proof and flake-proof
  • Can be built up for desired intensity
  • Easy and precise application
  • Effect may vary depending on brow fullness and hair type
  • Requires a bit of practice to achieve an even result with multiple layers

Pros and cons

Pros

  • Vegan and free from animal ingredients
  • Long-lasting formula up to 16 hours
  • Smudge-proof and flake-proof
  • Can be built up for desired intensity
  • Easy and precise application

Cons

  • Effect may vary depending on brow fullness and hair type
  • Requires a bit of practice to achieve an even result with multiple layers

Pros

  • Vegan and free from animal ingredients
  • Long-lasting formula up to 16 hours
  • Smudge-proof and flake-proof
  • Can be built up for desired intensity
  • Easy and precise application

Cons

  • Effect may vary depending on brow fullness and hair type
  • Requires a bit of practice to achieve an even result with multiple layers
Pros: The product is vegan and free from animal ingredients, has a long-lasting formula of up to 16 hours, is smudge- and flake-proof, can be built up to achieve the desired intensity, and provides easy and precise application.
Cons: The effect may vary depending on brow fullness and hair type, and it requires a bit of practice to achieve an even result when applying multiple layers.
Pros: The product is vegan and free from animal ingredients, has a long-lasting formula of up to 16 hours, is smudge- and flake-proof, can be built up to achieve the desired intensity, and provides easy and precise application.
Cons: The effect may vary depending on brow fullness and hair type, and it requires a bit of practice to achieve an even result when applying multiple layers.

Specifications

  • Manufacturer: NYX Professional Makeup
  • Product name: Thick It. Stick It! Brow Mascara - Taupe
  • Product type: Thickening brow mascara
  • Colour: Grey-brown (Taupe)
  • Finish: Natural
  • Key ingredients: Plant-derived fibres
  • Effect: Buildable, thickening, tinting, taming
  • Features: Smudge-proof, flake-proof, transfer-resistant, lasts up to 16 hours, cap with built-in brush
  • Vegan: Yes
  • Model: 0800897129880
  • EAN: 0800897129880
  • Item number: 3266518
4
Naturally shaped brows
Nanobrow Shape Mascara 7 ml - Light Brown
A brow mascara in the shade Light Brown that gives colour, shape and fullness to the eyebrows with a light formula that lasts up to 24 hours.
Why it was chosen: Nanobrow Shape Mascara was selected as an example of a brow mascara that combines colour and fixation in one product. It represents a solution for users who want a natural and long-lasting result without complicated application.

Nanobrow Shape Mascara in the shade Light Brown is developed to give the eyebrows an even colour and a more defined shape. The light formula coats each hair and helps fill in small gaps, making the brows appear more uniform.

The product is applied with a precision brush that allows you to shape and define the brows step by step. It can be applied in several layers to achieve the desired intensity and volume.

The formula is designed to last up to 24 hours while helping to protect the brow hairs from external factors. The result is a natural look without clumps or a sticky finish.

  • Colours and shapes: Gives the brows an even colour and defined shape.
  • Long-lasting: Keeps the brows in place for up to 24 hours.
  • Light formula: Spreads evenly without clumping or sticking.
  • Precision brush: Makes it easy to apply and shape the brows.
  • Camouflages gaps: Helps fill in uneven areas in the brows.

Pros and cons

  • Combines colour and fixation in one product
  • Long-lasting formula up to 24 hours
  • Easy to apply with precision brush
  • Gives a natural result without clumps
  • The shade Light Brown may be too light for very dark brows
  • The product is not available when sold out

Pros and cons

Pros

  • Combines colour and fixation in one product
  • Long-lasting formula up to 24 hours
  • Easy to apply with precision brush
  • Gives a natural result without clumps

Cons

  • The shade Light Brown may be too light for very dark brows
  • The product is not available when sold out

Pros

  • Combines colour and fixation in one product
  • Long-lasting formula up to 24 hours
  • Easy to apply with precision brush
  • Gives a natural result without clumps

Cons

  • The shade Light Brown may be too light for very dark brows
  • The product is not available when sold out
Pros: The product combines colour and fixation in one, has a long-lasting formula of up to 24 hours, is easy to apply with the precision brush and gives a natural result without clumps.
Cons: The shade Light Brown may be too light for very dark brows, and the product is not available when sold out.
Pros: The product combines colour and fixation in one, has a long-lasting formula of up to 24 hours, is easy to apply with the precision brush and gives a natural result without clumps.
Cons: The shade Light Brown may be too light for very dark brows, and the product is not available when sold out.

Specifications

  • Product type: Brow mascara
  • Colour: Light Brown
  • Quantity: 7 ml
  • Durability: Up to 24 hours
  • Ingredients: Aqua, PVP, Propylene Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Glycerin, Mica, Betaine, Silica, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, [+/- CI 77499, CI 77891, CI 77491, CI 77492]
  • Brand: Nanolash (Nanobrow series)
5
Perfectly defined brows
Nanobrow Shape Mascara 7 ml - Black
An eyebrow mascara that both colours, defines, and shapes the brows with a light formula that lasts up to 24 hours.
Why it was chosen: Nanobrow Shape Mascara was selected for its combination of colour, shape, and durability. It represents a product that combines cosmetic effect with practical usability for everyday use.

Nanobrow Shape Mascara in the shade Black is designed to give the brows a more defined and even appearance. The product works as a brow mascara that both colours and shapes the hairs, making them appear more defined.

The lightweight formula spreads evenly over each hair and helps fill in small gaps in the brows without clumping or sticking. The result is an even and natural look that lasts all day.

The mascara is designed to stay in place for up to 24 hours while protecting the brow hairs from external factors. It is applied with a precision brush that allows you to gradually build up the colour to achieve the desired intensity.

The product is suitable for people with thin, sparse, or unruly brows who want an easy way to add shape and structure.

  • Colours and shapes: Gives the brows a more defined and even appearance.
  • Long-lasting hold: Stays in place for up to 24 hours without clumping.
  • Light formula: Spreads evenly and feels comfortable on the skin.
  • Precision brush: Makes it easy to apply the product gradually for a natural result.
  • Suitable for different brow types: Can be used on both thin and thick brows.

Pros and cons

  • Combines colour and shape in one product
  • Long-lasting effect for up to 24 hours
  • Light and user-friendly formula
  • Can fill small gaps in the brows
  • Precise application with spoolie brush
  • The colour Black may appear intense on very light brows
  • Requires a bit of practice to achieve an even result on first use

Pros and cons

Pros

  • Combines colour and shape in one product
  • Long-lasting effect for up to 24 hours
  • Light and user-friendly formula
  • Can fill small gaps in the brows
  • Precise application with spoolie brush

Cons

  • The colour Black may appear intense on very light brows
  • Requires a bit of practice to achieve an even result on first use

Pros

  • Combines colour and shape in one product
  • Long-lasting effect for up to 24 hours
  • Light and user-friendly formula
  • Can fill small gaps in the brows
  • Precise application with spoolie brush

Cons

  • The colour Black may appear intense on very light brows
  • Requires a bit of practice to achieve an even result on first use
Pros: The product combines colour and shape in one, has a long-lasting effect for up to 24 hours, is light and user-friendly, can fill small gaps in the brows, and provides precise application with the spoolie brush.
Cons: The colour Black may appear intense on very light brows, and it requires a bit of practice to achieve an even result on first use.
Pros: The product combines colour and shape in one, has a long-lasting effect for up to 24 hours, is light and user-friendly, can fill small gaps in the brows, and provides precise application with the spoolie brush.
Cons: The colour Black may appear intense on very light brows, and it requires a bit of practice to achieve an even result on first use.

Specifications

  • Product type: Brow mascara
  • Colour: Black
  • Content: 7 ml
  • Durability: Up to 24 hours
  • Application: Apply with the precision spoolie from the inner edge of the brow outward
  • Ingredients: Aqua, PVP, Propylene Glycol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Glycerin, Mica, Betaine, Silica, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, [+/- CI 77499, CI 77891, CI 77491, CI 77492]
  • Brand: Nanolash
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